Reebok and Zellerfeld Unveil the 3D-Printed Question 96/26

Summary

Reebok and Zellerfeld have revealed the Question 96/26 a 3D-printed evolution of Allen Iverson's iconic signature modelThe release kicks off official celebrations for the 30th anniversary of the original Reebok Question silhouetteThe digital design launches in limited quantities on August 25 exclusively via Zellerfeld's online marketplace

Reebok and Zellerfeld have officially unveiled the Question 96/26, a 3D-printed footwear silhouette that transforms Allen Iverson's first signature sneaker into an advanced, digitally native design. Serving as the opening release for the 30th anniversary of the original Reebok Question, the new model translates the classic 1996 basketball shoe into an on-demand 3D-printed ecosystem.

The Question 96/26 reinterprets the stance, sweeping proportions, and defining design cues of the original basketball sneaker using Zellerfeld's 3D printing technology. Sculpted into a continuous, fluid structure, the shoe features updated iterations of the silhouette’s signature oval midsole windows and honeycomb cushioning geometry. Launching in Lilac and Stone colorways, the model translates Allen Iverson’s archival heritage into a digital design file that can be updated, produced on demand, and evolved over time.

By shifting the historical silhouette into a digital format, Reebok and Zellerfeld move beyond traditional retro re-releases, material updates, or colorway variations. The collaboration utilizes advanced robotics to preserve the original design DNA while establishing a scalable, digitally native platform for future iterations.

The Reebok Question 96/26 drops in limited quantities on August 25, 2026, at 12 p.m. ET, available exclusively via Zellerfeld for $169 USD.

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