Xbox Debuts Xbox Gear Apparel Collections for 25th Anniversary

Summary

Xbox has launched three new apparel collections under its official Xbox Gear platform to mark its 25th anniversaryThe initial lineup features the Gloss, Est.01 and 'Halo'-inspired Blood Gulch collectionsThe fashion rollout forms part of the broader global Xbox25 campaign leading up to November 15

Xbox has officially launched three debut apparel collections under Xbox Gear as part of its ongoing 25th-anniversary celebration. The new merchandise platform introduces the Gloss, Est.01, and Halo-inspired Blood Gulch ranges.

The initial apparel drop spans brand staples and creative garments that draw directly from the console's visual history and gaming culture. The Est.01 collection references the console's original debut in 2001, while the Blood Gulch range takes its name and visual identity from the iconic Halo multiplayer map. The Gloss collection completes the debut with design-driven basics.

The fashion push serves as a key component of the wider Xbox25 campaign leading up to the official anniversary on November 15, 2026. Alongside the physical apparel drops, the broader initiative encompasses digital profile badges, custom console themes, a multigenerational Game Pass library, and an international FanFest Tour stopping in cities including Cologne, Tokyo, London, Mexico City, Sydney, Toronto, and Seattle.

Cologne, Germany — August 26, at gamescom
Tokyo, Japan — September 17, during Tokyo Game Show
London, U.K. — September 26
Mexico City, Mexico — October 17
Sydney, Australia — October 17
Toronto, Canada — November 6
Seattle, U.S. — More info coming soon

The debut 25th-anniversary collections are available now via Xbox Gear.

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