A24 Launches Pop-Up Store at Isetan Shinjuku Featuring 'Backrooms' and 'The Drama' Merchandise

Summary

A24 has opened a limited-time pop-up store at Isetan Shinjuku in Tokyo running through September 3 2026The event features collaborative silkscreen T-shirts with GEEKS RULE inspired by 'Backrooms' alongside logo apparel for 'The Drama'Additional items available include film soundtrack vinyl records and official studio merchandise

A24 and GEEKS RULE have officially launched an exclusive pop-up store at Isetan Shinjuku celebrating the releases of its films Backrooms and The Drama. Located on the second floor of the main building inside TOKYO Closet, the temporary installation showcases a specialized range of movie merchandise, graphic tees, and physical music releases.

Leading the apparel selection is a trio of graphic T-shirts created in collaboration with Japanese fashion brand GEEKS RULE for Backrooms. Utilizing silkscreen printing techniques engineered to replicate the look and feel of vintage 1990s movie apparel, the designs incorporate the film's iconic "Yellow Labyrinth" imagery alongside graphics that reflect its unsettling atmosphere. The Backrooms x GEEKS RULE tees span three distinct volumes priced at ¥11,000 JPY and ¥13,200 JPY.

For The Drama, the pop-up offers official logo T-shirts priced at ¥7,700 JPY. The pieces feature the film's title alongside classic A24 branding across black, white, and burgundy colorways. Beyond apparel, visitors can purchase soundtrack vinyl records and official film goods on-site.

The A24 pop-up store is open daily from 10 a.m. to 8 p.m. through September 3, 2026, at Isetan Shinjuku Main Building 2F TOKYO Closet.

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