Summary
Acqua di Parma celebrates 110 years with "Cedro Virtuoso" Eau de Parfum.Crafted by Fabrice Pellegrin, it blends cedarwood and hazelnut with bergamot brightness.The 110th-anniversary release includes arrives in clear glass bottles, complete home candles, diffusers and body care.
Acqua di Parma marks its 110th anniversary with the unveiling of "Cedro Virtuoso" , a luminous new Eau de Parfum expanding the celebrated Signatures of the Sun collection.
The fragrance celebrates the sensorial warmth of the creative process — translating the exact moment an intuitive spark evolves into pure, emotional expression. Designed by Master Perfumer Fabrice Pellegrin, the scent centers around a tailor-made co-infusion of dry Virginia cedarwood and rich hazelnut, macerated together side-by-side for 30 days.
Opening with a sparkling lift of Calabrian bergamot, the composition transitions into a creamy, woody-gourmand heart where hazelnut’s soft, rounded warmth gently tames the balsamic, structured facets of cedarwood. The result is an enveloping, introspective trail that encourages inner confidence and evokes a feeling of effortless, contemporary elegance on skin.
The olfactory narrative comes to life through a design aesthetic rooted in Italian craftsmanship and architectural purity. Housed in the iconic Signatures of the Sun clear glass bottle, the warm, golden liquid shines through like a prism of light, topped with a sleek black cap and finished with a understated black and white label.
To reflect the dialogue between human touch and raw materials, the campaign unfolds inside a sunlit design atelier featuring handcrafted, sculptural cedar totems that echo the soft, rounded forms of the scent profile. The launch extends beyond personal fragrance into a complete body and home ritual, offering a body cream, hand and body wash, scented candle and room diffuser to seamlessly integrate this warm atmosphere into daily life.
The "Cedro Virtuoso" Eau de Parfum is offered in multiple sizes, spanning 12ml, 50ml, 100ml and 180ml. The new scent, alongside the wider Signatures of the Sun collection is avlaiable via Acqua di Parma boutiques, select global retailers and online.