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Brand Heat: Why Winter Brands Are Going All In on Summer
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关键摘要
As heatwaves become the new normal, outerwear brands are realizing that expanding their seasonality may be a smart investment. So will these brands get their time in the sun?
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正文提要
As heatwaves become the new normal, outerwear brands are realizing that expanding their seasonality may be a smart investment. So will these brands get their time in the sun?
来源：https://www.vogue.com/article/brand-heat-why-winter-brands-are-going-all-in-on-summer