This is Instagram’s new logo

Aggregate The Verge tech 13 Aug 2026 - 23:30

This is Instagram’s new logo

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关键摘要

It’s certainly…different.| Image: Meta Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade.…

  • The updated wordmark is a strange mix of half-cursive half-print that'…
  • Like, that totally says "Instagzam", right?
  • "The wordmark at the top of the app hasn't changed in 10 years, so it …

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正文提要

The updated Instagram wordmark.
It’s certainly…different. | Image: Meta
It’s certainly…different. | Image: Meta

Instagram has unveiled a new wordmark, moving away from the recognizable cursive typeface it's used over the last decade. The updated wordmark is a strange mix of half-cursive half-print that's somehow less legible than its predecessor. Like, that totally says "Instagzam", right?

"The wordmark at the top of the app hasn't changed in 10 years, so it was time for a refresh," Instagram head Adam Mosseri announced on his account. "Cleaner and more modern, with references to the original and the simplicity and craft that's always made it Instagram."

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